Wild Local Prawns - from humble beginnings to iconic status
Posted on 9th March 2021
A mission and a leap of faith…
12 years ago, after only eight weeks together, Dom and Rebecca Zaghini embarked on a mission to make quality, local seafood available year-round. From that pursuit, Wild Local Prawns was born.
This iconic business was built on the premise that the entire Hinchinbrook community, and anyone who visited the shire, deserved access to fresh seafood. Afterall, while the Hinchinbrook Shire is famous for its world-class fishing, not everyone is an angler!
Dom and Rebecca's first child Oscar was born a year after they opened their doors, followed two years later by Frankie. Their small, welcoming business is family oriented and has provided employment to many locals, including young people, over the years.
The products available at Wild Local Prawns are as ‘wild’ and as ‘local’ as the name suggests. Dom and Rebecca only serve fresh fish, with all fish filleted in store. On top of that, their shop only serves product from Australia and New Zealand – there isn’t a cheap import in sight. But their ethos isn’t just responsible, the truth is they really, truly enjoy fresh seafood and it’s clear that their customers do too!
Only long-term locals would remember that where Wild Local Prawns now stands there was once nothing more than an old servo sitting in a prime location on the Bruce Highway. Such is the popularity of this renowned seafood shop and takeaway store that no one cares to remember a time when Dom and Rebecca Zaghini weren’t serving the fresh seafood that has made them famous across North Queensland and Australia.
While their top-notch products and service with a smile inspired a quick rise to local and regional fame, Wild Local Prawns hasn’t been immune to its fair share of challenges. Being situated on the Bruce Highway might be convenient for their customers, however the low-lying area has left Wild Local Prawns prone to flooding many times.
Despite being forced to shut up shop and embark on massive clean-up operations each and every time, this resilient business has survived everything Mother Nature has thrown at them including Cyclone Yasi, a Category 5 Tropical Cyclone that wreaked havoc across North Queensland in 2011.
Like many businesses, the COVID-19 pandemic presented more challenges that needed to be overcome, but Dom and Rebecca are made of tough stuff. A combination of innovation, dedication and a sought-after brand that locals know and trust meant that Wild Local Prawns were quick to respond, introducing a service window at the front of their building in addition to drive through pick-ups and phone and internet ordering facilities. These changes will continue to serve them well once COVID-19 becomes a distant memory.
Passionate about more than seafood…
The Zaghinis will confess that it’s been “full on” since they opened their doors, but that hasn’t stopped them from implementing environmentally friendly – and responsible – business practices and giving back to the community at every opportunity. Wild Local Prawns regularly sponsors fishing tournaments, the Crushers juniors football team and Ashes cricket team.
It’s also clear to see that the Zaghinis are as passionate about the Hinchinbrook Shire as they are about fresh, local seafood. Dom records a segment on 107.1FM radio every Saturday encouraging families to get out and enjoy our beautiful backyard and Bec is a beautiful, positive and proactive ambassador for the district. This family business embodies everything that makes up The Hinchinbrook Way and Dom and Rebecca are proud to showcase the enviable lifestyle that they, and other locals, enjoy.
To showcase your business on The Hinchinbrook Way website please contact the Hinchinbrook Chamber of Commerce, Industry and Tourism for more information.